On an 18-mile stretch of highway in the heart of Georgia, the late Ray Anderson's daughter has created a testbed for sustainable transportation nicknamed "the Ray."
With sleeker electric vehicles now tempting consumers over to the green side, expect more automakers to follow Volvo's example.
Things such as public perception, cost and regulatory issues are yet to be addressed.
From the way we use land to the emissions from public and private transit, an upheaval in transportation tech has big implications.
Plus, an electric vehicle adoption statistic you should remember.
As the state pursues renewables, it's also a matter of doing more with less energy.
The technology could make it easier for companies and communities to analyze the huge amounts of data expected from sensors in cars, roads and other new transport devices.
Run on Less is a first-of-its-kind cross-country roadshow organized by Carbon War Room and the North American Council for Freight Efficiency to showcase advances in fuel efficiency.
A look at the myriad ways municipalities can make a dent in emissions by rethinking transportation.