"I have never seen anything equal to sustainability as far as attracting, motivating, and bring people together." - Ray C. Anderson, Founder and Chairman of Interface in AmericanWay Magazine, October 1, 2007
This week's cover story in BusinessWeek featured the experience of Auden Schendler, corporate director of environmental affairs at the Aspen Skiing Company (ASC), as he tried to convince his senior management that going green was worth the investment ("Little Green Lies," October 29, 2007).
"You can't call it a drought anymore, because [the US Southwest is] going over to a drier climate. No one says the Sahara is in a drought." - Richard Seager, Scientist, Columbia University's Lamont Doherty Earth Observatory as quoted in "The Future is Drying Up", New York Times Magazine, October 21, 2007
Electronic Arts (EA)'s SimCity, the popular simulation game that challenges users to build and run a metropolis, is set to release its latest version in mid-November - SimCity Societies - and is generating a lot of buzz in the process.
Today, smart marketers are focused not only on whether consumers view their message, but to what extent they engage with it. One definition of engagement is as a measure of consumer involvement with a marketing vehicle. As defined, it implies that engagement should be considered as both a marketing tactic and a metric that can be measured and optimized.
Promotional benefits are a popular marketing tactic used across almost every industry to acquire new customers. Marketers like offering such benefits as they can greatly increase acquisition rates or drive repeat purchases over time.