Speaking Green to A&D: How Manufacturers Can Use Eco-Labels to Position Their Products

With the more than 400 Eco-labels in the marketplace today, there is confusion and information overload on what constitutes a truly sustainable product. This presents a particular challenge for the architecture and design community, as well as affiliated purchasers and specifiers, in how to assess the validity of green claims. The past few years have seen a dizzying array of acronyms, jargon, and claims, from LCA to EPD — not to mention single- versus multi-attribute labels. 

The problem is equally vexing for product manufacturers, who must determine with which labels to align themselves. Making the right choice can mean the difference between success and failure in the mainstream marketplace.

In this one-hour webcast, three industry experts will discuss which product claims, certifications, labels and declarations are most valuable and how A&D evaluates manufacturer claims of sustainable product attributes. 


Among the things you’ll learn: 

  • What constitutes sustainable product attributes and credible eco-labels
  • How branding your product’s sustainable attributes incorrectly could be a big
    turn-off to A&D
  • How the information you provide A&D can inspire them to specify your products when using LEED and other high performance rating programs
  • Resources available to manufacturers to increase their product portfolio’s sustainability via certification/evaluation of claims




Mara Baum


Mara is HOK’s firmwide Healthcare Sustainable Design Leader. She oversees sustainability implementation, research, education across the healthcare market sector. A thought leader in the healthcare design field, her work focuses on the intersection between ecological considerations and the creation of a healthy and healing environment. She recently co-authored the Advanced Energy Design Guide for Large Hospitals: Achieving 50% Energy Savings Toward a Net Zero Energy Building. 


  Kirsten Ritchie

Kirsten Ritchie, Principal and Director of Sustainable Design, Gensler 

Kirsten serves as one of the firms leading sustainability ambassadors, engaging staff, clients and the public on healthy, high performance and resilient design, construction, operations and maintenance. A recognized expert in green product standards and sustainability rating systems (including LEED and CHPS), Kirsten is a passionate advocate for performance based requirements with global applicability. Her experience encompasses product and building standards particularly influencing office, retail, hospitality, education, aviation and infrastructure environments. 


          Jane Rohde Jane M. Rohde AIA, FIIDA, ACHA, AAHID, LEED AP, Principal, JSR Associates, Inc.

Jane heads JSR Associates, Inc., a senior living consulting firm. Her passion includes the love of elders; providing imaginative culture change approaches to care and design supported by sustainable and evidence based information. Jane sits on the 2014 cycle of the Guidelines for Design and Construction of Health Care Facilities; as tri-chair for the new Residential Health, Care, and Support Facilities volume. She is the founder and chair of the Senior Living Sustainability Guide® committee and speaks internationally on senior living, aging, evidence based design and sustainability.




Joel Makower

Joel Makower, Executive Editor, GreenBiz Group (Moderator) 

Joel is Executive Editor of GreenBiz.com and author of "Strategies for the Green Economy," among other books. For more than 20 years, he has been a well-respected voice on business, the environment, and the bottom line. The Associated Press has called Joel "the guru of green business practices".







 UL Environment

Event Organization: 
GreenBiz Group
Event Website: 
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