The 3% Solution: Driving profits through carbon reductions in a 400 ppm world

The Dow surpassed 15,000 at the same time the atmosphere surpassed 400 parts per million (ppm) of carbon. Both are watershed moments — one heralding the resilience of business to rebound during challenging times, the other the failure of business and society to steer the economy in a sustainable direction.

A landmark study by CDP and World Wildlife Fund (WWF) shows how the U.S. businesses can collectively act now to reduce emissions by 3% annually and capture cost-savings up to $190 billion in 2020 alone while putting us on a pathway to curbing climate change. It shows that companies can both drive profits and tackle climate change — but only if they act now.

In this one-hour webcast, timed to the release of this study, the CEOs of WWF and the CDP will be joined by Steven Swartz, partner at McKinsey & Company, to provide background on this groundbreaking analysis which lays out a path forward that is both profitable and aggressive enough to protect the climate.

You’ll learn about:

  • The capital expenditure on low-risk carbon reduction projects that would be necessary to capture savings up to $190 billion in 2020 alone
  • The Carbon Productivity Portfolio – a new strategic framework to maximize carbon reduction potential while creating business value.
  • The three biggest reasons U.S. companies leave profitable opportunities on the table – and how each can be overcome.
  • Real-world examples of companies reaping financial rewards by setting and achieving ambitious carbon reduction targets.
  • An innovative Carbon Target and Profit Calculator, released with the report, to help individual companies set 2020 corporate carbon reduction targets and identify potential cost-savings from those carbon reductions.

Register Here!



Joel Makower

Carter Roberts, President and CEO, World Wildlife Fund

Carter Roberts is President and CEO of World Wildlife Fund in the United States. WWF, the world’s largest network of international conservation organizations, works across 100 countries and enjoys the support of 5 million members worldwide, 1.2 million of which are in the U.S.
Roberts leads WWF’s efforts to save the world’s great ecosystems by linking science, field and policy programs with an aggressive initiative to work with markets and businesses to lighten their impact on the planet through sustainable resource management. Roberts holds an M.B.A. from Harvard Business School and a B.A. from Princeton University.


Joel Makower

Paul Simpson, Co-Founder and CEO, CDP

Paul Simpson is co-founder and CEO of CDP. Paul is a member of the World Economic Forum’s Global Agenda Council on Measuring Sustainability and on the UNFCCC High Level Clean Development Mechanism Panel. He sits on the board of EIRIS and the advisory panel of Guardian Sustainable Business. Paul previously worked with Chesham Amalgamations & Investments Ltd, the International Society for Ecology & Culture and the Social Venture Network. Paul has a BSc in Business and Finance from City University, London and an MSc in Responsibility and Business Practice at the University of Bath (with distinction).


Brittni Furrow

Steven Swartz, Partner, McKinsey & Co.

Steven Swartz leads McKinsey & Company’s Sustainable Enterprise service line, which pulls together McKinsey’s expertise across energy, water, clean technologies, operations and other disciplines to help clients develop and implement sustainability strategies that span the entire value chain.
He works closely with retail and consumer products companies on core industry issues such as measuring the impact of sustainability programs and creating frameworks to improve transparency into the impact of everyday products.
Swartz also provides pro bono assistance to several non-profit organizations promoting sustainability in consumer packaged goods and retail. Prior to joining McKinsey, he founded and ran a consulting firm that worked with industrial clients to integrate environmental strategies into their manufacturing processes. Swatrtz holds an M.B.A. from Harvard Business School and a B.S. from the University of Southern California.


Joel Makower

Joel Makower, Executive Editor, GreenBiz Group 

Joel is Executive Editor of and author of "Strategies for the Green Economy," among other books. For more than 20 years, he has been a well-respected voice on business, the environment, and the bottom line. The Associated Press has called Joel "the guru of green business practices".



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