Program

    * Tuesday, October 11 2011

    2:00 PM - 3:00 PM

    Registration

    3:00 PM - 3:30 PM

    Opening: Framework and Orientation

    The state of sustainability and innovation, and an orientation to the conference flow and principles. Designer Zak Zide explains the innovative conference space, how and why he created it, and how it will play into the next two and a half days. Read more…

    Presented by: Joel Makower Chairman & Executive Editor, GreenBiz Group; Nicole Boyer Managing Director, Adaptive Edge; Zak Zide Creative Director, Ministers of the Environment

    3:30 PM - 5:00 PM

    Innovation Cafe: Framing the Questions that Matter

    Boyer introduces an interactive process designed to rapidly connect participants and create a collective map of shared issues facing sustainable innovation. Graphic recorder Rachel Smith harvests key insights using visual thinking with Autodesk's Sketchbook Pro app for the iPad 2. Read more…

    Presented by: Nicole Boyer Managing Director, Adaptive Edge

    5:00 PM - 5:30 PM

    Keynote Interview: Hannah Jones in conversation with Joel Makower

    A peek behind the curtain at Nike: how it has embedded sustainability principles into its core design and manufacturing processes, how that has become strategic for the company and a key part of its powerful brand, and what sustainability offers the innovation agenda. Read more…

    In conversation with: Hannah Jones Vice President, Sustainable Business & Innovation, Nike; Joel Makower Chairman & Executive Editor, GreenBiz Group

    5:30 PM - 6:00 PM

    Nike's Innovation 2x2

    Jones leads an exercise featuring a simple diagram Nike uses to assess whether and how to address sustainability issues. Read more…

    Presented by: Hannah Jones Vice President, Sustainable Business & Innovation, Nike

    6:00 PM - 7:00 PM

    Networking Reception

    7:00 PM - 8:30 PM

    Dinner

    Themed group dinners at local restaurants. Read more…

    * Wednesday, October 12 2011

    8:00 AM - 9:00 AM

    Breakfast

    9:00 AM - 9:15 AM

    Opening Dialogue

    Makower will debrief the first day of the event, and review the agenda for day two. Read more…

    Presented by: Joel Makower Chairman & Executive Editor, GreenBiz Group

    9:15 AM - 9:45 AM

    Keynote Interview: Mark Vachon in conversation with Marc Gunther

    Vachon discusses how GE's strategy for aligning sustainability and R&D investments is creating new business value, and how that has changed how the company thinks about sustainability and innovation. Read more…

    In conversation with: Mark Vachon Vice President, ecomagination, General Electric; Marc Gunther Senior Writer, GreenBiz Group

    9:45 AM - 10:00 AM

    One Great Idea: Innovating the Way We Innovate

    Shelton, co-author of Making Innovation Work and one of the world's leading experts on corporate innovation strategy, sees a tectonic shift in how companies are organizing themselves around innovation. Read more…

    Presented by: Robert Shelton Managing Director, PwC's PRTM Management Consulting

    10:00 AM - 10:20 AM

    Innovation Experience: Innovating with Nature's Solutions

    Curious about what we could learn from the "other" 8.7 million (or more) species on this planet? Could they really be trying to solve the same challenges as we are? Read more…

    Presented by: Dayna Baumeister Keystone, Biomimicry 3.8

    10:20 AM - 10:45 AM

    Networking Break

    10:45 AM - 11:00 AM

    One Great Idea: Innovating on an Old Technology

    Thompson discusses the technology behind the company's ultra efficient solar shingles and how they'll transform the market for residential rooftop solar. Read more…

    Presented by: Kirk Thompson Associate R&D Director, Dow Solar

    11:00 AM - 11:30 PM

    Keynote Interview: Dorothea Seebode in conversation with Joel Makower

    Seebode, who developed Philips Electronics' sustainable innovation strategy, explores implementing sustainability as a catalyst for business and innovation, and talks about the future of innovation. Read more…

    In conversation with: Dorothea Seebode Sustainable Innovation Expert; Joel Makower Chairman & Executive Editor, GreenBiz Group

    11:30 AM - 11:45 AM

    One Great Idea: Finding Gold in Waste

    Bradoo explains how her startup found a way to mine valuable metals and rare earth elements from discarded electronics, and what she's learned about innovation for start-ups. Read more…

    Presented by: Privahini Bradoo CEO and Co-Founder, BioMine

    11:45 AM - 12:15 PM

    Introduction to Workshops

    Boyer introduces afternoon workshops' topics and frameworks, and workshop leaders do speed pitches for their sessions. Read more…

    Presented by: Nicole Boyer Managing Director, Adaptive Edge

    12:15 PM - 1:15 PM

    Lunch

    1:15 PM - 2:45 PM

    Workshops

    1:15 PM - 2:45 PM

    Bringing Nature to the Innovation Table

    Discover the creative delight of innovating with nature at the design table. Working with small groups, we'll explore how nature might help us innovate better, more sustainable solutions for packaging, energy consumption, transportation, and more. Read more…

    Presented by: Dayna Baumeister Keystone, Biomimicry 3.8

    1:15 PM - 2:45 PM

    3 Common Pitfalls of Sustainability Initiatives — and How to Overcome Them

    For over a decade, the iconic design firm IDEO has prototyped products, services and experiences to think smarter about the complexity surrounding sustainable development. Read more…

    Presented by: Beto Lopez Senior Designer, IDEO

    1:15 PM - 2:45 PM

    Innovating at the Systems Level

    The most difficult social problems are inevitably multi-stakeholder, systemic, and complex, from greening supply chains to creating a positive future for a nation in transition. Read more…

    Presented by: Jeff Barnum Co-founder and Chair, Reos

    1:15 PM - 2:45 PM

    Innovating Post-Consumerism Business Models

    What happens when your consumers consume less? This workshop will address this question with a focus on how business models shift in a world striving for sustainable consumption. Read more…

    Presented by: Nathan Shedroff Program Chair, MBA in Design Strategy, California College of the Arts; Susan Worthman Associate Chair, MBA in Design Strategy, California College of the Arts

    2:45 PM - 3:15 PM

    Break

    3:15 PM - 4:00 PM

    GreenBiz Gurus

    Experts and thought leaders lead small consultative sessions addressing participants' questions, challenges, and learnings. Read more…

    4:00 PM - 6:00 PM

    The Go Game

    An exciting two-hour game takes participants into the streets of San Francisco for a technology-fueled, team-building scavenger hunt. Creative missions challenge conventional thinking and encourage teams to innovate. Read more…

    6:00 PM - 7:00 PM

    Networking Reception

    7:00 PM - 8:30 PM

    Dinner

    Attendees relive the day's challenges and learnings, including an instant movie of the just-completed Go Game, featuring a few surprises. Read more…

    8:15 PM - 8:25 PM

    One Great Idea: Empowering Students to Innovate for a Sustainable Future

    Inspired by a climate change presentation by the Alliance for Climate Education (ACE), Indukuri and Lapidous co-founded SmartPowerEd, an organization that works with high school students to cut energy waste in schools. Read more…

    Presented by: Shreya Indukuri Co-Founder, SmartPowerEd; Daniela Lapidous Co-Founder, SmartPowerEd

    * Thursday, October 13 2011

    8:00 AM - 9:00 AM

    Breakfast

    9:00 AM - 10:00 AM

    Innovation Cafe, Part Deux: Synthesizing and Applying Insights to Innovation Goals

    Makower and Boyer facilitate a conversation harvesting key insights from the ideas, challenges and opportunities addressed in the first two days of the Forum. Read more…

    Presented by: Nicole Boyer Managing Director, Adaptive Edge; Joel Makower Chairman & Executive Editor, GreenBiz Group

    10:00 AM - 10:30 AM

    Keynote Interview: Jonathan Hsu in conversation with Marc Gunther

    Hsu discusses his venture-backed company's innovative business model, using social media, gaming techniques and the power of partnerships to engage mass consumer audiences to make small behavioral changes for an enormous collective impact. Read more…

    In conversation with: Jonathan Hsu CEO, Recyclebank; Marc Gunther Senior Writer, GreenBiz Group

    10:30 AM - 10:45 AM

    One Great Idea: The Power of Sharing Knowledge

    "Models are emerging from culture, software, life sciences, and the energy industry that show us potential ways to transform industries by making knowledge "re-useful," says Wilbanks, adding: "Knowledge sharing is radically transformative but it's hard." Read more…

    Presented by:

    10:45 AM - 11:15 AM

    Networking Break

    11:15 AM - 11:30 AM

    One Great Idea: Leveraging Sustainability in the Innovation Process

    In the process of designing next-generation displays for both military and commercial applications, HP leveraged sustainability to shape the development of low-powered, flexible displays. Read more…

    Presented by: John Frey Americas Sustainability Executive, Hewlett-Packard

    11:30 AM - 12:00 PM

    Keynote Interview: Angela Nahikian in conversation with Joel Makower

    Nahkian talks about how the world's largest office furniture company has integrated sustainability into its innovation processes, including the challenges faced with integrating sustainability thinking throughout the company. Read more…

    In conversation with: Angela Nahikian Director, Global Environmental Sustainability, Steelcase; Joel Makower Chairman & Executive Editor, GreenBiz Group

    12:00 PM - 12:15 PM

    One Great Idea: Collaborating to Change the Face - and Façade - of Green Building

    Kramer gives the inside story about the development of Alcoa's innovative smog-eating building panels. Read more…

    Presented by: Kevin Kramer President, Alcoa Growth Initiatives

    12:15 PM - 1:15 PM

    Lunch

    1:15 PM - 2:45 PM

    Workshops

    1:15 PM - 2:45 PM

    Gaming for Sustainability

    How can you use gamification to achieve sustainability goals? This workshop will explore how to use game mechanics like points, badges, narrative, surprise, and feedback to reward desired behavior, and give users more autonomy and a path to mastery. Read more…

    Presented by: Mario Herger Senior Innovation Strategist, SAP

    1:15 PM - 2:45 PM

    Enhancing Collaboration with Digital Tools

    Many companies are leveraging digital solutions to power their sustainable innovation by bringing together people across the globe to share ideas and implement solutions. Read more…

    Presented by: Justin Yuen President, FMYI, Inc.

    1:15 PM - 2:45 PM

    Finding Innovation Outside Your Walls

    Collaboration with customers, suppliers, and other business partners can be an important source of innovation, and of competitive advantage. Read more…

    Presented by: Michael Ellis Partner, GreenOrder;

    1:15 PM - 2:45 PM

    Mobilizing Your Organization for a More Sustainable Future

    When it comes to sustainability – we’re often caught in a Knowing-Doing gap. We know what is required to make our organizations more sustainable - but the transformation is stuck in neutral, no action is occurring and our environmental footprint remains unchanged. Read more…

    Presented by: Clinton Moloney Managing Director, PwC

    2:45 PM - 3:15 PM

    Break

    3:15 PM - 4:00 PM

    "What If?"

    Boyer leads attendees in a closing discussion, asking participants to share their own personal "What If" challenges, and brainstorm solutions and possible outcomes. Read more…

    Presented by: Nicole Boyer Managing Director, Adaptive Edge; Joel Makower Chairman & Executive Editor, GreenBiz Group; Andrew Shapiro Founder, Broadscale; Mark Augustyniewicz EHS Strategy, The Boeing Company

    4:00 PM - 4:15 PM

    The Road from Here

    A synthesis of the Forum, including a group discussion about "What do I do Monday morning?" Read more…

    Presented by: Joel Makower Chairman & Executive Editor, GreenBiz Group; Nicole Boyer Managing Director, Adaptive Edge

    *Working agenda, subject to change. Read more…

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