What best practices should companies use when launching, scaling and measuring success with a resale model? What is the current state of the resale market and where will it go from here?
New businesses, luxury brands and Fortune 500 companies alike are betting big on resale programs, which tripled between 2021 and 2022. Resale is expected to far outpace the growth of traditional retail markets in the coming years. The resale industry offers a trifecta of benefits: reduced waste generation, reduced demand for new material and increased revenue. However, due to the explosion of interest in resale models, these benefits are not guaranteed, and the risk of greenwashing exists.
As the resale market continues to grow, best practices to reduce logistical complexity and build resilient revenue streams are emerging. How do we collectively avoid greenwashing and ensure sustainability benefits? How can brands position themselves thoughtfully in the resale space? Bring your questions and challenges to this session, where we’ll hear lessons learned from leaders in resale.