How has the Cradle to Cradle framework continued to raise the bar for circular product design? What does it take to achieve this standard, and how can its principles inspire and scale organizational change?
Eighteen years ago, the Cradle to Cradle Certified Product Standard was launched to guide and recognize products and materials made in accordance with Cradle to Cradle design principles. Inspired by nature, this design approach aims to reuse all materials and eliminate waste. The standard has raised the bar for circular products. Broader consideration of environmental and social impacts have contributed to the standard’s evolution, which is applicable to a wide range of materials and goods.
Cradle to Cradle Product Products Innovation Institute will explain how the standard guides companies pursuing circular products. Then, panelists will discuss how the standard works in practice, including Ralph Lauren’s efforts to certify five products. Learn how this standard is evolving to improve how products are made, what the certification process looks like in action, and how to overcome challenges in scaling circular products.