A Blueprint for Credible Action on Plastic Pollution

What will it take to realize a world with no plastic in nature, and what strategic steps can your organization take to meaningfully tackle the plastics crisis? 

It’s estimated that every minute one dump truck of plastic pollution enters our oceans. To fix the broken system that perpetuates this catastrophic flow of plastics into the environment and to realize a world with no plastic in nature, urgent action is needed across stakeholders — including and especially in the private sector. But where can your organization begin, and what strategic steps should you prioritize? If you’ve already begun, what gaps exist in your strategies and how can you expand efforts and maximize impact? And what tools, resources and partnerships can help you along the way? 

Introducing: The Blueprint for Credible Action on Plastic Pollution, a guidebook designed by World Wildlife Fund (WWF) to help companies achieve maximized, measurable impact on the journey towards plastic circularity. Leveraging over 10 years of insights and experience, the blueprint synthesizes action into four clear steps: understand the plastic crisis and set ambitious goals; transform your plastic footprint; advocate with others for system change; and invest in circularity outside of your direct operations. No matter where you are in your plastics journey, the Blueprint has clear, actionable steps and insightful knowledge for you to leverage. Join this long-form workshop as we deep dive into the Blueprint’s lessons and learnings. Hear from industry leaders about their own plastic strategies and engage with your peers as we collectively explore the challenges and solutions to taking meaningful, credible action on plastics.

For more information on The Blueprint for Credible Action on Plastic Pollution,  please visit: https://www.worldwildlife.org/projects/blueprint-for-credible-action-on-plastic-pollution