Evolving Brand Trust in an Era of Climate Anxiety
2:40 pm - 2:45 pm
Location:
Great Lakes Ballroom
Consumers today are tasked with a lot – from feeling the impacts of climate change, to facing a frustrating landscape of sustainability claims. It is simultaneously more important and increasingly difficult to buy what you need while doing the right thing.
Trust is the foundation of all healthy relationships. Companies must evolve how they build trust, focusing on sustainable and circular design and empowering consumers to be the heroes of their own sustainability journeys. Mattel, owner of one of the most iconic brand portfolios in the world, has built trust with consumers for decades – and looks ahead to building on that foundation to support and empower its fans in a new era of climate anxiety.