The Leading Edge: How Consumer Behavior Change Drives Business Opportunity

How are consumer attitudes and behaviors towards “stuff” changing? What opportunities for innovation do these changes generate?

A global transformation is underway in people’s attitudes towards “stuff”. Leading edge consumers are at the forefront of a separation between purposeful versus excessive consumption. Awareness about scarce resources and material flows is an increasingly important factor across mass markets while the desire to counterbalance the gloom and anxiety of the pandemic is enduring.

We’ll dive into recent global research exploring how these market forces translate into new opportunities for clothing, furniture, personal care, outdoor gear, electronics, toys and more. Engage in a lively discussion with consumer behavior experts and brand leaders who have innovated to meet this leading-edge demand.