Purchasing offsets can be confusing, and criticism is harsh for companies that get it wrong. Meanwhile, the cost of offsetting a ton of carbon could rise by five to 100 times by 2030, according to a 2022 BloombergNEF study, as net zero goal deadlines draw closer. How should buyers think about offsets today in the context of 2030 or 2050 goals? How can buyers meaningfully offset carbon now while planning for future scenarios? What are the highest-quality offsets to buy, and which projects offer additional benefits?
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