Farmer Adoption Happens at the Speed of Trust
9:00 am - 10:00 am
Arizona Ballroom L-M
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As food and agriculture companies continue to expand their regenerative and climate-smart agriculture programs, the challenge of training more farmers on these practices becomes increasingly urgent. How can businesses help farmers enhance their soil health management toolkits while learning from their longstanding land stewardship and respecting their desire for independent decision-making? What should be the role of agronomic support systems growers have trusted for decades? Explore different approaches to farmer training, and discuss how companies and other stakeholders can effectively collaborate to meet farmers’ needs and deliver economic, social and environmental benefits for all.