Stop Greenhushing: Confidently Communicating Your Company’s Actions for People and Planet

As more brands are caught in the culture wars and class action lawsuits are filed against companies around green claims, some companies are considering a quieter approach to sustainability communication. But new data from the Shelton Group indicates that less than 10  percent of Americans say their opinion of a company would decrease upon knowing that they’re leading the way on emissions reductions, while more than 50 percent say their opinion would improve. How can you tell a compelling, accurate communication strategy while avoiding the FTC and the culture police? This session unpacks the data and leaves you with concrete recommendations to sidestep the greenhushing trend.