As more brands are caught in the culture wars and class action lawsuits are filed against companies around green claims, some companies are considering a quieter approach to sustainability communication. But new data from the Shelton Group indicates that less than 10 percent of Americans say their opinion of a company would decrease upon knowing that they’re leading the way on emissions reductions, while more than 50 percent say their opinion would improve. How can you tell a compelling, accurate communication strategy while avoiding the FTC and the culture police? This session unpacks the data and leaves you with concrete recommendations to sidestep the greenhushing trend.
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