Breakfast: Influencing Sustainable Habit Change Through Innovative Product Design and Communication (Sponsored)

Research shows that consumers want to live more sustainably but they worry it will be more expensive and more complicated. There is concern that sustainable products are less effective at getting the job done. Enabling consumers to adopt more sustainable behaviors requires a multi-faceted approach. Thoughtful product and packaging design, clear communication, and meaningful partnerships, can improve the adoption rate of sustainable behaviors. Join P&G leaders as they share insights, challenges and best practices on their journey to boost brand affinity while making sustainable choices easier for the consumers they serve. 

This breakfast is sponsored by P&G. Sponsored breakfasts are sponsor-created and hosted sessions, created independently by the sponsor without input from GreenBiz. Please note that attendee contact information will be shared with the sponsoring company.