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Break Out the Megaphone: How to Combat Greenhushing

11:15 am - 12:00 pm PT
Location: online event

What happens when organizations withhold details of their sustainability reporting and targets to avoid potential criticism? It’s a practice known as “greenhushing” and it is a growing barrier to industry wide progress on meeting net zero emissions targets. Alternatively, companies that embrace rigorous data standards, full transparency, and careful messaging can avoid resorting to this practice. These approaches allow professionals to drive change by learning from each other and to create real impact when it’s risky to report anything but positive progress. Learn from organizations representing multiple sides of emissions reporting on best practices that build momentum around transparent, transformative reporting in an environment of critique and limited resources.


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