Carbon Communication: Consumer Awareness, Greenhushing and Emerging Strategies

Sticks and stones may break our bones, and honestly, words can hurt us. Communicating effectively to consumers and internal departments can make or break how our hard work in carbon reduction is digested and implemented. Empty words can be perceived as greenwashing — cue scary music — but well-crafted communication strategies can drive significant progress. Come to learn about the legal implications of environmental claims, how to effectively engage with consumers and discover specific communication strategies for advancing your work.