Sustainability Strategy Director
James Edney has over 13 years’ experience in sustainability strategy, working in agency and in the Third Sector to support leading brands develop and implement strategies, engage stakeholders and articulate their purpose. Over the course of his career, James has developed experience across the full spectrum of sustainability and purpose, supporting clients, whether they are at the start of their journey or are already leaders looking to innovate and set even bolder ambitions.
James is currently the Strategy Director for sustainability at Given, the agency for purpose-driven brands, where he leads the Strategy team and is part of the agency’s senior leadership. Whilst at Given, James has worked on clients IKEA, Virgin Media O2, Kimberly-Clark, Canon and Zoetis…among others.
Given is a Strategy Consultancy crossed with a Creative Agency with a big dose of specialist sustainability knowledge. Given helps household names such as IKEA, John Lewis Partnership and Ovo, to be truly purpose-driven businesses — helping them to mesh their commercial objectives with playing a positive and active role in the world. Given believes businesses can do well by doing good and this needs to be part of everything they do - from their internal culture, to their products and services, to operations and marketing.