Director, Tropical Forest Alliance 2020
World Economic Forum
Justin Adams has spent over 25 years championing innovation and sustainability in the private and public sector to address the challenge of climate change, biodiversity loss and sustainable livelihoods. He joined The World Economic Forum to lead the Tropical Forest Alliance (TFA) in November. As the leading global platform focused on reducing commodity-driven deforestation, the TFA is catalyzing public private partnerships across key tropical forest countries in Latin America, Africa and Southeast Asia.
Prior to the TFA, he spent five years as the Global Managing Director for Lands at the Nature Conservancy where he launched and led all the organization’s work on Natural Climate Solutions and set up the nature4climate partnership.
Before joining The Nature Conservancy, Justin spent 20 years in the private sector with senior roles in the renewable energy and agriculture sectors including setting up BP Ventures, investing more than $150 million in cleantech companies. He was an advisor to the World Bank 2012-14 supporting the design and fund-raising for the $300 million BioCarbon Fund. He served on the board of multiple cleantech companies in the period 2006-15 and was a Fellow at the Smith School, University of Oxford from 2012-18. He is a business graduate from Bath University.