Keiko Niccolini

Keiko Niccolini is a marketing, operations and reuse leader currently fighting plastic pollution and disposable waste through strategic partnerships, systems solutions, and industry-changing product innovations. She has extensive experience in both the food & beverage and CPG industries. Her experience with entrepreneurial and more established brands, including Conde Nast, Moët Hennessy, Illy Caffé and others, makes her a key driver of an organization's growth and success. In 2021, Keiko helped to spearhead the delivery of the first public private partnership in reuse in North America with the launch of the Reuse Seattle, a city initiative of Seattle's Public Utilities Department. Keiko now focuses exclusively on working with cities and municipalities to develop and operationalize reuse as a climate, waste and social solution.