Leslie Pascaud is the director of Added Value's Sustainable Marketing Practice, which she founded in 2006 in recognition of a market need to reveal the unmet commercial potential for more responsible brands and businesses.
Since then, she has helped clients including Unilever, Groupe Seb, Ikea, Nestle, Shell and Danone use sustainable development as a springboard for innovation and brand building.
Leslie writes regularly for Added Value’s sustainable newsletter Branding for Good. Leslie also has spoken on the topic of sustainable marketing and innovation at a range of international conferences, including the 2010 Brands and Branding for Good Conference in Johannesburg, where she was the keynote speaker.
Leslie began her career in advertising, where she spent 10 years at DMB&B (now Publicis) in both New York and Paris. She received her MBA from the Yale School of Management, after completing a dual undergraduate degree at the University of Pennsylvania’s Annenberg School of Communications and the Wharton School of Finance. A United States citizen, she has lived and worked for the past 20 years in France.