After a successful 20+ year career in brand management, sports marketing and promotion, and advertising and sponsorship sales, Lew Blaustein formed Lewis Brand Solutions, Inc. in 2005 to bring that experience to areas of personal passion, in particular green/sustainability and sports. LBS has helped greening brands, large and small, for-profit and non-profit, communicate their greenness better, and generate incremental revenue. Highlights include: generating revenue from new sources and on behalf of challenging projects for the Atlantic Cup, the first carbon neutral sailing race; establishing a new, green brand image for the Philadelphia Flower Show, the largest in the U.S. (250,000 attendees in nine days) and greening the 2014 espnW Women + Sports Summit, which allowed espnW to proclaim it a Carbon Neutral event.
Blaustein also expressed his interest in the intersection of Green & Sports by starting the GreenSportsBlog in May 2013.
He also hosts Green Gotham, a half-hour interview television show about the great green goings on in New York City and the people who are making them happen. It can be seen by Manhattan cable subscribers on Manhattan Neighborhood Network (MNN) and on YouTube and Vimeo by viewers all over the world. To find out where and when to see Green Gotham, please visit its Facebook page.