Vice President, Connected Products
Avery Dennison Smartrac
As vice president, Connected Products, Max is responsible for leading Avery Dennison's digital venture atma.io, which has built the world's leading connected product cloud, enabling any everyday item to have a unique digital identity. It provides unparalleled end-to-end transparency by tracking, storing and managing all the events associated with each individual product — from source to consumer and beyond to enable circularity.
Flexible and agile, atma.io is “built on the shoulders of giants”, benefiting from Avery Dennison’s Fortune 500 global footprint, innovation and expertise. With its modular structure, atma.io takes an "app store" approach, enabling customers and partners to create limitless possibilities for organizations large and small. From brand protection to consumer engagement, operational excellence and sustainability, the atma.io connected product cloud can be applied with ease at scale, turning data insights into actionable business models and revenue streams.
Before joining Avery Dennison, Max was co-founder and CEO of NuLabel Technologies (acquired by Altana), a new materials startup developing activatable materials and sustainable solutions for brands and the packaging industry. Max has served on the Venture for America Entrepreneur Board and has also been named to the 30 Under 30 lists for Forbes (2015) and Inc.com (2016).