Meghan McDonald

Global results need collaboration, trust and communication. Just ask companies such as Apple and NGOs such as the EDF.

Why consumer packaged goods giants General Mills, Kellogg’s, P&G and Unilever are using How2Recycle label.

Municipal recyclers say there is no demand for recycled glass. Glass processing companies say they can't get enough.

Drink in this advice for building a lifestyle brand.

Earth Day celebrations have evolved in tandem with corporate sustainability. It can help tell a new story about business and environmental responsibility.

How to create advertising and marketing messages to change consumer behavior.

Automatic bill pay lets customers tune out, ignoring the money and energy they waste. How can we make life smoother and yet sustainable?

In sustainability communications, even synonyms can inspire vastly different reactions. How do we select the right words to motivate Americans?

The green cleaning products giant's approach to health messaging shows how a grassroots health campaign can spur consumer engagement.