Merijn is a Circular Economy scholar, an activist and a business leader (with 15 years of experience in design, product, and packaging development). ‘I made it my mission to be a driving force in a food revolution, a paradigm shift. I want to leave a world, in which economic, social and ecological interests are aligned.' Merijn is one of the first and few Circular Economy scholars to apply the Circular Economy to food and the food system. At Danone, Merijn is furthering the understanding and catalyzing the adoption of Circular Economy in food every day, leading Open Innovation and Circular Economy.