Michael Liebman is a senior associate in the mobility practice at Rocky Mountain Institute, focused on autonomous vehicles and fleet electrification.
Prior to joining RMI, Michael worked in marketing with various OEMs, and gained a passion for sustainable transportation while working on multiple electric vehicle launches. Michael worked as a Field Manager on the six-month, nationwide Drive Electric tour with the Nissan Leaf, executing events at utility companies, businesses, universities, and regional and national events. During the launch of the BMW i3, he managed all vehicle operations during a 20,000 test drive campaign that included events at the Consumer Electronics Show, South by Southwest, and Art Basel Miami Beach. Michael also worked on other programs with BMW of North America, including the BMW Drive for Team USA.
Most recently, he worked as program manager for Driving Experience at Jaguar Land Rover North America. While there, he managed the Art of Performance Tour and Jaguar Land Rover’s driving activation at the Invictus Games, among other programs.