State of Green Business

Clif Bar Joins Amgen Tour of California to Create First-Ever Climate-Neutral Pro Cycling Race

Clif Bar Joins Amgen Tour of California to Create First-Ever Climate-Neutral Pro Cycling Race

Energy-bar maker Clif Bar & Co. has agreed to offset all of the carbon dioxide emissions created by the Amgen Tour of California by purchasing comparable amounts of renewable wind energy, making the event the first-ever climate neutral professional cycling race. Clif Bar and AEG, the race's owner and operator, also announced today that Clif Bar is a Founding Partner and official energy bar sponsor of the inaugural race.

Featuring 16 of the world's top cycling teams, the Amgen Tour of California will span 600 miles from San Francisco to Redondo Beach, Calif., Feb. 19-26. Modeled after the Tour de France, the race joins the cycling calendar as one of North America's most anticipated events of the year and is expected to draw large crowds across the state. In keeping with its environment-friendly focus, Clif Bar will sponsor the "Green Jersey," awarded daily to the sprint leader.

"As a company founded by a competitive cyclist who wanted to create the first great-tasting, nutritious energy bar, we’re ecstatic about helping bring professional cycling to California," said Jeff Johnson, Clif Bar’s Director of Grassroots Marketing. "We also value the opportunity to reduce the environmental footprint of this event while raising awareness about global warming."

In partnership with NativeEnergy, Clif Bar is purchasing enough renewable energy credits or “green tags” to help build a new wind farm to offset 518 tons of carbon dioxide (CO2) -- or all of the CO2 pollution created by the Amgen Tour of California. Electricity produced by clean, renewable wind energy displaces energy that otherwise would have to come from burning fossil fuels such as coal, which creates CO2, the leading cause of global warming.

Clif Bar’s support for construction of the wind farm means that all of the energy used for the Amgen Tour of California along the entire 600-mile course -- including participant travel, race support vehicles, aerial television crews, and athlete, crew and sponsor accommodations -- will have a zero net impact on global warming.

The company estimates that the environmental benefit of Clif Bar’s wind energy offset is equal to taking more than 1,000 cars off the road for a month.

In making the Amgen Tour of California climate neutral, Clif Bar has partnered with NativeEnergy, a renewable energy firm that helps businesses and individuals offset the environmental impact of their energy use. NativeEnergy customers help build new tribal-owned wind farms and family farm-owned methane projects by purchasing a share of the green tags the projects will generate over their operating lives.

Additional steps Clif Bar will take to reduce the Amgen Tour of California’s environmental impact and educate consumers include:
  • Establish on-site recycling and composting at the daily Healthy Lifestyle Festival

  • Offer Cool Tags at the Clif Bar booth in the Healthy Lifestyle Festival. Through a Clif Bar partnership with NativeEnergy, race spectators can purchase green tags to offset the amount of CO2 they generate driving to and from the event. For each $2 Cool Tag, an attendee can offset approximately 300 miles of car travel

  • Offer a bike valet area to encourage people to ride bikes instead of drive cars to the race

  • Provide organic energy bars and energy chews at rider feed stations and for spectators. Clif Bar has made a companywide commitment to organic agriculture. Organic foods are made without synthetic pesticides, benefiting the environment and the people who eat them

  • Provide eco-friendly recommendations to hospitality companies and other vendors in the Healthy Lifestyle Festival. Suggestions include using biodegradable consumables such as plates and paper products

  • Bring the Clif Bar Biodiesel Bus to the race to raise awareness of cleaner burning fuels that reduce consumers’ impact on global climate change