State of Green Business

Kate Brandt on Google's mission to make the circular economy a reality

By 2030 the circular economy is estimated to be worth $4.5 trillion in economic output. But what if that’s an underestimate? For the last three years, Google has been working to make circular principles a reality across infrastructure, operations, and products, from data center servers to food waste in its cafes. But what does it take for a company with Google’s scale and complexity to become a circular business? And can technology speed our journey to a circular future? Kate Brandt, Google Sustainability Officer, discusses the global tech company’s plans to transform Google, and offer others the chance to do the same, as the circular economy becomes reality. From Circularity 19.