COP21

Andy Ruben, Karen Campbell and Peter Whitcomb: Why brands are reclaiming resale from marketplaces

Resale is now a reality. While legacy marketplaces and startups have tapped into this $24B market, brands have been slower to react. As the market is expected to grow to $51B in just 5 years, brands are beginning to realize that owning their own resale market is essential to grow sales, loyalty and new customers. Andy Ruben, Karen Campbell and Peter Whitcomb discuss this changing landscape for brands, insights and learnings from those brands forging this new ground. From Circularity 19.