Nayelli Gonzalez

Companies that aren't speaking to Latinos with their sustainability messaging are not being heard by the fastest-growing demographic in the nation.

Presentations from Dolores Huerta and Majora Carter at green conferences in the last two weeks build the case for the environmental and economic benefits of an all-inclusive green movement.

For sustainable-minded businesses as much as -- if not more than -- traditional companies, your website offers the fastest way to draw attention to your work and your products, and there are plenty of lessons green businesses can learn from the SEO successes of other firms.