Thanksgiving Coffee Company Brews Coffee, Environmental Protection in One Cup

Thanksgiving Coffee Company Brews Coffee, Environmental Protection in One Cup

a href= Coffee Company -- a California-based company that specializes in certified organic, fair trade, and shade-grown coffees and teas -- has announced a new line of coffee that that will raise funds to protect endangered species, developed in partnership with Grounds for Sharing and Defenders of Wildlife.

“We have a history of working with nonprofits and developing strategic partnerships,” said Johanna Schultz, coordinator of environmental and social policy, of the company’s decision to participate in the project.

The new line of coffee, called Java Forest, is produced organically by fair-trade cooperatives located throughout Central and South America, including Nicaragua, Peru, Mexico, El Salvador, Costa Rica, and Colombia. The beans are shade-grown within the forest, rather than on cleared farmland.

The coffee will be distributed by Grounds for Sharing, a nonprofit group that raises funds for other non-profit organizations through the sale of fair-trade coffee. Defenders of Wildlife -- which promotes research, education, and policy development for the protection of native animals and plants -- will receive $2.25 for each bag of Java Forest coffee sold.

"The coffee you choose may seem like a small thing, but it isn't," said Rodger Schlickeisen, president of Defenders of Wildlife. "After oil, coffee is the largest legally-traded commodity in the world, and the choices you make affect what happens on millions of acres of tropical and sub-tropical forest lands.”

Thanksgiving Coffee Company’s products include several other brands that benefit nonprofit organizations. For every pound sold of the company’s EcoBoom coffee, $0.25 goes to the Wyland Foundation for funding marine-life education in schools;. TCC’s Song Bird Coffee raises $0.15 for every package sold for the American Birding Association. Internationally, $0.15 from each sale of the company’s Three Jewels Tea is donated to Solutions in Action's environmental, education, and aid projects with the Tibetan exile community.

“I think people are becoming more aware of voting with their dollar,” said Schultz. “People want to have their purchases reflect their values.”

Thanksgiving Coffee Company’s products are currently available in a number of retail outlets, include Safeway in California, and some Wild Oats Market locations.