PBS Debuts First TV Show on Responsible Business and Investing

PBS Debuts First TV Show on Responsible Business and Investing

Ethical Marketplace LLC, a media company that reports on the growth of responsible business in the global marketplace, has announced the national premiere of "Ethical Marketplace," a new half-hour weekly television show airing on PBS stations nationwide, debuting March 15th, 2005. Ethical Marketplace is television's first national show dedicated to reporting the news, trends, and stories of the companies, governments, and people worldwide who are redefining success with socially and environmentally responsible practices, investments, and lifestyles.

A "financial lifestyle" show, Ethical Marketplace takes viewers beyond the balance sheet with engaging, real-life stories of businesses, executives, investors, and consumers that demonstrate an increasingly popular standard of corporate citizenship measured by the integrated triple bottom line, often referred to as "people, profit, and planet." These often-overlooked and unaccounted social and environmental assets can be as valuable as monetary capital. This comprehensive view of business success promotes growth through practices that respect a company's stakeholders, employees, customers, and investors, as well as the surrounding community.

Hosted by Simran Sethi, a former MTV news anchor and producer, Ethical Marketplace is the only program to report on these unaccounted-for assets through weekly topics such as FairTrade, renewable energy, and socially responsible investing (SRI) -- a market that has grown to represent 11% of all U.S. investments under professional management, roughly $2.2 trillion. The show explores the business assumptions that affect every investor, from fund managers, corporate executives, board members, small business owners and employees to consumers, students, and the millions of involuntary investors with pensions, 401K plans, or other forms of indirect investments. Viewers can use this information to improve their quality of life in ways that reflect their personal interests, ethics, values, and goals for success.

"Business leaders are increasingly realizing the value of an economic model that measures business success by focusing on the greater community and environment, as well as profit," says internationally recognized author, futurist and sustainable business economics expert Dr. Hazel Henderson, creator and co-executive producer of Ethical Marketplace. "After Enron, WorldCom, and the other corporate scandals, Americans are demanding business practices that reflect their values. Ethical Marketplace is the first TV series to show consumers and investors how they can align their investments with their beliefs, and visions for a better future."

Each episode of Ethical Marketplace includes in-studio and field-based segments such as 'Walking The Talk,' and examines the overall topic from multiple viewpoints such as "Appreciating Assets," and "Earth Ethics." They provide engaging discussions with executives from Fortune 500 companies to small start-ups, personal stories of people seeking value and success, and supply historical perspective, indicators of success and quality of life, new technologies, as well as realistic projections for the future.

Every company featured on Ethical Marketplace is vetted by a screening process to ensure they support a socially and environmentally responsible business model. The Ethical Marketplace series is being made possible by underwriting from the Media Venture Collective.