WBCSD Takes 'Business Action for Water' to the Web

WBCSD Takes 'Business Action for Water' to the Web

The WBCSD has created a new Web site that invites business leaders to share water-efficiency success stories and track the progress of its Business Action for Water program.

Set up in December 2004 by the International Chamber of Commerce (ICC) and the World Business Council for Sustainable Development (WBCSD), Business Action for Water (BAW) is an ad-hoc, temporary business initiative bringing together a comprehensive network of businesses, large and small, drawn from many sectors and regions around the world.

The purpose of the BAW is to present business input into the 13th session of the UN Commission on Sustainable Development (UNCSD), which will run from April 11-22, 2005. The focus of the conference is water, sanitation and human settlement, and BAW will specifically be coordinating delivery of international business positions, and showcase achievements, activities and partnerships relating to the water issues.

The World Business Council for Sustainable Development's new Web site allows the public to tap into the day-to-day progress of the UNCSD 13, featured from the business perspective. It will give feedback on BAW events and actions, and through interviews and case studies help to build a general understanding of opportunities and obstacles.

Michael Kelly of the ICC says that the Business Action for Water (BAW), which is a joint project between ICC and WBCSD, sets a strong precedent for the future. "BAW's inputs into the CSD process is proof of business efforts to manage water wisely, yielding invaluable lessons in the efficient use of water resources, in improving water quality and ecosystems and in providing safe drinking water and sanitation to people throughout the world."

Jacqueline Coté of the WBCSD explains that the Web site, just as the BAW, is primarily tied to the UNCSD 13. It will also provide links to other Business Action initiatives. The next one will be on Energy, which is the topic spanning both UNCSD 14 and 15, in 2006 and 2007. "We hope the Business Action Web site will be a useful tool for stakeholders to gain a better understanding of the depth of business engagement, and spark ideas for how business can serve as a partner in the quest for practical solutions, both locally and globally."