Dell Pledges 50% Increase in Product Recovery Rate

Dell Pledges 50% Increase in Product Recovery Rate

Dell has expanded its global environmental goals for recycling, environmental design, and energy efficiency, including a 50% product recovery increase.

The announcement comes as the computer maker reports it has significantly exceeded product recovery goals set for its last fiscal year. The goals and progress on environment and social initiatives over the past year are included in the company's annual Sustainability Report, now available online.

"Setting public environmental goals and reporting on progress underscores Dell's commitment to being an environmentally responsible company," said Pat Nathan, director of Dell's Global Sustainable Business. "We're pleased with our progress against last year's targets, but focused on robust new measures of environmental improvement this year."

Asset Recovery Services

Dell last year committed to increase product recovery from customers by 50% as measured by weight recovered. Strong growth of Dell's Asset Recovery Services in the United States helped the company recover more than 11 million kilograms (24 million pounds) of used product from customers, a 234% increase over fiscal year 2004 results. Worldwide, Dell recovered nearly 30 million kilograms (66 million pounds) of product during the period. While expecting more modest growth rates over time, Dell remains committed to increasing product recovery rates, as reflected by its goal of another 50% product recovery increase during the company's fiscal year 2006.

"Dell is committed to making product recovery as convenient and affordable as product purchase for customers and to continually increasing the amount of used product our Asset Recovery Service recovers," said Ken Hashman, vice president of Dell's Deployment and Field Services.

Design for Environment Initiatives (DfE)

Dell designs products with environmental attributes in mind with a focus on continually improving energy efficiency, eliminating or reducing the use of environmentally sensitive materials, improving recyclability reducing the volume of product packaging.

Dell has set three broad targets for the company's DfE initiatives:
  1. Enable the avoidance of 10 million tons of equivalent CO2 emissions by fiscal year 2008, the equivalent of removing approximately 1.5 million cars from use worldwide, through improvements in energy efficiency of Dell products.

  2. Avoid the use of 52,000 tons of lead and 33,000 tons of brominated flame retardants by fiscal year 2008 through global compliance with the European Union's Reduction of Hazardous Substances (RoHS) directive, and a shift in display product mix towards liquid crystal display (LCD) monitors.

  3. Avoid the use of 43,000 tons of product packaging and shipping materials by fiscal year 2008 through product size reduction and packaging efficiencies.
Progress to Date

Dell has achieved early traction against these targets. For example:
  • All Dell OptiPlexTM desktops sold globally are now shipped with power management features enabled, which can dramatically reduce electricity usage. Dell estimates that it has reduced the CO2 emissions associated with the energy consumption of OptiPlex desktops shipped in the past year by more than 46%, the equivalent of removing approximately 156,029 automobiles from use.

  • Dell avoided shipping approximately 23 million kilograms (50 million pounds) of lead between 2002 and 2004 as customer preference for LCD monitors versus traditional cathode-ray-tube (CRT) monitors increased. In addition, Dell has virtually eliminated the use of halogenated flame retardants in desktop, notebook and server chassis plastic parts.
  • Dell has instituted a media-reduction initiative designed to reduce the number of printed documents and CDs shipped with systems. The initiative to date has removed approximately 1,576 tons of materials normally shipped with products. By not shipping these materials with products, Dell has helped avoid the use of materials that often end up in waste streams.
Additional information on Dell's global corporate responsibility efforts is available at online.