Commercial Demand for Green Development Grows, Says New Book

Commercial Demand for Green Development Grows, Says New Book

More than half of the world's 500 largest corporations issuing sustainability reports in 2005 say that they want to build and occupy real estate that reflects their values, according to Developing Green: Strategies for Success, a new book published by the National Association of Industrial and Office Properties (NAIOP).

The report, Developing Green: Strategies for Success, authored by Jerry Yudelson, is designed for professionals engaged in financing, building, and marketing projects with green features. It illustrates the practice of marketing green developments and includes case studies, exemplary projects, and companies that are transforming the building and development industry.

In addition to the case studies, narratives and materials outlined in the book, each Developing Green: Strategies for Success is accompanied by a CD featuring sustainable design projects from across the country.

The market for green buildings for public agencies is among the greatest single green market in the United States, and it is growing rapidly. The combined office, public safety and recreation segments exceed $43 billion per year, much of it in smaller buildings amenable to green building approached.

"Developing Green: Strategies for Success provides a road map to assist developers in navigating the course of green development, providing a true insiders' look into best practices and presenting the case for building green," says Thomas J. Bisacquino, NAIOP president. “The book is an excellent tool for marketing and development professionals who want to effectively understand green development and the growing role it’s playing in commercial development.”

Owners and developers of commercial and institutional properties in North America are advancing green development through state-of-the-art tools, design techniques, advanced green products and creative use of financial and regulatory incentives.

Throughout Developing Green: Strategies for Success, Yudelson delineates the practice of building green and includes seven keys to successful green marketing. He also validates the cost of green buildings and explains how to incorporate green features into any project.

A national LEED faculty member for the U.S. Green Building Council, Jerry Yudelson is a leading expert in the LEED green building rating system. He has trained more than 2,000 building industry professions on LEED and has chaired Greenbuild, the U.S. Green Building Council’s international conference.

For more information, visit NAIOP.