Tech Industry Group to Address Energy Efficiency

Tech Industry Group to Address Energy Efficiency

A new consortium of 11 companies, including the top computer manufacturers, has been formed to advance energy efficiency in computer data centers.

The new "Green Grid" consortium bills itself as the first industry initiative to take a holistic view of the computing ecosystem, with a focus on addressing the pressing issues facing data center users. Data centers include the "server farms" that are the backbone of the Internet.

According to the Green Grid, data center energy efficiency is the most pressing issue facing technology providers and their customers today, partly because of exponential increases in power and cooling costs, and also because the demand for data centers is outpacing the availability of clean, reliable power in many parts of the world.

The consortium also announced its Board of Directors, comprised of AMD, APC, Dell, HP, IBM, Intel, Microsoft, Rackable Systems, SprayCool, Sun Microsystems, and VMware. The group invites end users and technology suppliers join the Green Grid to help drive the creation of platform-neutral specifications and metrics.

As part of the consortium's unveiling, the Green Grid released three white papers: one on the opportunity to increase energy efficiency, one on guidelines for efficient data centers, and one that defines two new metrics for measuring efficiency in data centers.