New Green Advertising Network Launched
The LIME ad network will harness the power of environment-oriented blogs and websites to promote sustainable living to the booming green market.
With a network of six environmental and healthy-living blogs that reach millions of readers a month, LIME has launched the first-ever "green" ad network.
The LIME Ad Network is comprised of a consortium of established bloggers and websites with a dedicated readership who are interested in wellness, eco-living and personal growth.
"Today, the term 'green' reflects a wider and more encompassing area of lifestyle interest, including eco-home, healthy foods, wellness, mindful fitness and green technology and products," said C.J. Kettler, founder and CEO of LIME. “Increasingly, advertisers are developing brands and campaigns designed specifically to reach consumers who are interested in a healthier, greener, more balanced lifestyle."
According a LOHAS (Lifestyle of Health and Sustainability Organization) study conducted by the National Marketing Institute, consumer spending in the green/healthy living sector is $230 billion, split across five categories. Additionally, market segmentation studies suggest that more than 139 million Americans are interested or active in this market sector.
The growth rate in these markets is one reason for launching the ad network now. The organic trade industry has grown 17 percent, LEED-certified green building applications jumped 60 percent, and the number of hybrid cars purchased since 2005 has skyrocketed 267 percent.
The bloggers and websites currently enrolled in the LIME ad network include environmental science site Mongabay.com; EcoGeek.org; EcoSherpa.com; healthy and beauty site The Beauty Brains; cooking and food website Savvy Vegetarian; and the women-focused Eco-Chick.com.
The LIME Ad Network is comprised of a consortium of established bloggers and websites with a dedicated readership who are interested in wellness, eco-living and personal growth.
"Today, the term 'green' reflects a wider and more encompassing area of lifestyle interest, including eco-home, healthy foods, wellness, mindful fitness and green technology and products," said C.J. Kettler, founder and CEO of LIME. “Increasingly, advertisers are developing brands and campaigns designed specifically to reach consumers who are interested in a healthier, greener, more balanced lifestyle."
According a LOHAS (Lifestyle of Health and Sustainability Organization) study conducted by the National Marketing Institute, consumer spending in the green/healthy living sector is $230 billion, split across five categories. Additionally, market segmentation studies suggest that more than 139 million Americans are interested or active in this market sector.
The growth rate in these markets is one reason for launching the ad network now. The organic trade industry has grown 17 percent, LEED-certified green building applications jumped 60 percent, and the number of hybrid cars purchased since 2005 has skyrocketed 267 percent.
The bloggers and websites currently enrolled in the LIME ad network include environmental science site Mongabay.com; EcoGeek.org; EcoSherpa.com; healthy and beauty site The Beauty Brains; cooking and food website Savvy Vegetarian; and the women-focused Eco-Chick.com.
