LOHAS Forum Sees Big Growth in Green Marketplace

LOHAS Forum Sees Big Growth in Green Marketplace

For the first time since its inception 11 years ago, the LOHAS (Lifestyles of Health and Sustainability) industry's annual forum sold out earlier this month, and among the predictions emerging from the conference is one suggesting major growth potential for the market in green goods.

Based on new research that it presented at the LOHAS 11 Forum, the Natural Marketing Institute says that the $200 billion+ industry is on track to grow to $420 billion in just three years and then could quickly climb as high as $845 billion by 2015.

"Given everything that's happening in the LOHAS movement, it's easy to see how NMI's research would yield these extremely promising numbers," said Ted Ning, director of the LOHAS 11 conference. "Sustainability is now part of many businesses and industries, and is sure to expand into even more categories, since more consumers every year want to spend their money with environmentally friendly companies."

The LOHAS 11 Forum brought together more than 700 international business leaders, celebrities and journalists and showcased some 80 speakers from Fortune 500 companies and successful startups leading the way in the fast-growing industry. In addition to highlighting trends and releasing predictions, companies at the conference announced several major new initiatives:
  • Burt's Bees outlined its mission to develop national guidelines defining the term "natural" as it relates to skin and beauty products. Burt's Bees says that many products claim to be natural when they contain several synthetic ingredients.
  • Yahoo!'s Media Group introduced Yahoo! Green, a new, one-stop eco-site offering the latest news and tips for green-motivated consumers.
  • Organic Bouquet announced the purchase of the Organic Style trademark and brand from Rodale Inc. Organic Bouquet officials said the new company, Organic Style Limited, will become an international eco-lifestyle company, offering flowers, gifts, and products across multiple categories.
  • Office Depot debuted its "Greener Office," awarding a new office to a LOHAS participant.

LOHAS companies practice "responsible capitalism" by providing goods and services using economic and environmentally sustainable business practices. LOHAS business owners and industry leaders from around the world meet each year at the LOHAS Conference to discuss industry trends, share ideas and learn how to run a successful LOHAS business.