Apple, Nokia Big Movers in Latest Green Electronics Guide

Apple, Nokia Big Movers in Latest Green Electronics Guide

In the fourth edition of Greenpeace's comprehensive review of the environmental performance of computer manufacturers, Apple moves out of last place into the top 10, and Nokia retakes the lead from Lenovo as Dell jumps into second place.

Apple, which in recent months has begun publicizing both its past environmental performance and its future goals, has finally moved out of last place in the list, and Greenpeace suggested that the company may start to rival the other 'greener' companies if its much-hyped iPhone -- due out tomorrow -- becomes the company's first environmentally friendly product.

This is the fourth issue of the guide, which is published every three months and updated to reflect the latest information in the fast-changing electronics market. The latest developments have put Nokia back in the lead, with Dell and Lenovo tying for second place, followed by Sony-Ericsson and Samsung. Apple made the biggest jump from last to 10th place while Sony is the biggest loser in the race, languishing at the bottom of the ranking along with LG, both penalized for "double standards" on their waste policies.

"Clearly, companies are racing to produce greener products," said Iza Kruszewska, Greenpeace International Toxics Campaigner. "Steve Job's latest commitment to eliminate toxics materials, moved Apple up the chart and they now face a challenge, with the iPhone, to meet customer expectations to be the environmental leader Apple-lovers want."

More and more companies are providing information on products that are free from the worst chemicals. For example, as of March 2007, Panasonic had many examples of 100 percent PVC-free products on the market, including DVD players and recorders, home cinemas, video players, and now provides a list of products that are PVC-free. Meanwhile, Nokia, Sony Ericsson and to some extent Motorola are introducing increasing numbers of models that are also free from PVC and brominated flame retardants.

The Greenpeace Guide clearly demonstrates that companies are starting to act on their responsibility for taking back and recycling their own-branded waste, providing more and more extensive voluntary programs and informing customers on what to do with discarded electronics.

"Leading computer manufacturers are now going public with their recycling percentage, and this transparency is putting the whole sector under the spotlight, pressuring others to measure their recycling performance and likewise go public. We are clearly witnessing steps towards a greener electronics industry" said Kruszewska.

The latest edition of the green ranking guide is available for download from GreenerComputing, and more information on Greenpeace's rankings can be found at