Nestlé UK Hatches Plan to Cut Easter Egg Packaging

Nestlé UK Hatches Plan to Cut Easter Egg Packaging

Most of Nestlé UK's Easter eggs for sale next year will come without any plastic inserts at all. The company has redeveloped its packaging so that 80 percent of its Easter eggs will come plastic-free.

Nestlé is instead using cardboard trays to hold eggs and is removing the plastic windows from Easter egg boxes. Taking plastic out of the packaging along with reducing cardboard use will lead to Nestlé UK cutting its overall Easter egg packaging by 30 percent.

“Not only will they support the environment by resulting in 700 tonnes less waste, but will also benefit retailers as packaging reductions will maximize distribution efficiency and shelf utilization,” said Graham Walker, Nestlé UK Trade Communications Manager.

The company and other UK Easter egg makers have committed to cutting Easter egg packaging by 25 percent by spring 2009 as part of a Waste and Resources Action Programme agreement.