Wal-Mart, Kmart Stock Up on Organic Jeans

Wal-Mart, Kmart Stock Up on Organic Jeans

Wal-Mart and Kmart are adding full lines of organic jeans made by Washington-based Greensource to their private label clothing lines.

Greensource provides T-shirts, jeans and other apparel made from a variety of greener sources, including organic cotton, bamboo and recycled polyester.

The cotton Greensource uses is grown in accordance with organic standards, and how the company processes and manufactures the jeans meets the voluntary Global Organic Textile Standard. All five of the company's manufacturing facilities have been certified to the standard.

Wal-Mart's Faded Glory label and Kmart's Route 66 brand will each offer men's, women's and children's jeans made with organic cotton.

In late 2008, the two retailers, along with Macy's and Kohl's, sold test quantities of organic jeans from Greensource. Based on the success of sales in Wal-Mart and Kmart, the companies will be offering organic jeans in higher volumes.

Every Greensource-made garment also comes with a tracking number, and consumers can plug those numbers in at Greensource's website to see the growing field, spinning mill and factory that piece of clothing came from.

Jeans photo - CC license by Kent Wang