Payless Releases Greener Footwear, Sales Help Plant Trees

Payless Releases Greener Footwear, Sales Help Plant Trees

As part of the release of its green brand of shoes and accessories, Payless ShoeSource has committed to pay for the planting of 100,000 trees in Brazil's Atlantic Forest.

Payless unveiled the first items in its green line, Zoe & Zac, this month. For every item sold until May 4, Payless will donate to The Nature Conservancy $1, the cost for the group to plant one tree, with a commitment to give at least $100,000.

The money will go towards The Nature Conservancy's Plant a Billion Trees campaign, which aims to plant 1 billion trees by 2015 in the Atlantic Forest, which has been degraded to seven percent of its original size through coastal development, urban expansion, agriculture, ranching, exotic plantations and illegal logging.

As part of this effort, Payless is running a buy one, get one half off sale on all items, including the Zoe & Zac line, which was first announced last October. The first set of items includes eight women's shoe styles, two handbags, three girl's shoes, and jewelry and socks. All of the items sell for less than $30 each, a conscious decision Payless made, it says, "to democratize green footwear and accessory products" by making them widely available and affordable.

The products are made with organic cottons and linen, natural hemp, recycled rubber soles, water-based glues in the shoes, natural materials like dyed Tagua and Acai nuts in jewelry, 100 percent recycled content shoe boxes and soy-based inks.

Payless also released a reusable shopping bag made from at least 50 percent recycled plastic, and will donate $1 to The Nature Conservancy for each bag sold through May 4.