Mars Partners With TerraCycle to Turn Candy Wrappers Into New Products

Mars Partners With TerraCycle to Turn Candy Wrappers Into New Products

TerraCycle has further expanded its reach into the waste stream through a partnership with Mars Inc. that will help TerraCycle reuse packaging from Snickers, Altoids, Big Red and many other brands.

The partnership with Mars encompasses a wide swath of Mars' food, drink, candy, gum and dog food products.

TerraCycle will be use both surplus and used packaging from the products, with Mars sponsoring collection brigades for its packaging waste.

Mars gum brandsThe packaging will be upcycled into products like cell phone holders, laptop sleeves and messenger bags, adding onto the already wide range of items TerraCycle has found that packaging and other trash can be upcycled into.

The products included in the partnership include M&Ms, Snickers, Milky Way, Twix, Starburst, Skittles, 3 Musketeers, Juicy Fruit, Doublemint, Wrigley's Spearmint, Orbit, Extra, Freedent, Eclipse, 5, Winterfresh, Big Red, Life Savers, Altoids, Pedigree, Nutro, The Goodlife Recipe, Uncle Ben's, Seeds of Change and Flavia.

Candy - CC license by cyclone bill; gum - CC license by veeliam