Amazon.com Launches Private Label Electronics in Frustration-Free Packaging

Amazon.com Launches Private Label Electronics in Frustration-Free Packaging

Amazon.com has expanded the amount of products that come in what it considers Frustration-Free Packaging, but this time it's not other companies that are changing their packaging; it's Amazon itself.

The online retailer has launched its own private label brand called AmazonBasics, which is starting off with various electronics cables and blank CDs and DVDs, all which are shipped in minimal, easy-to-open, recyclable packaging.

Amazon plans to add more products to the label as well as introduce AmazonBasics products to its international sites in the coming months.

Frustration-Free Packaging is an initiative created by Amazon to eliminate difficult-to-open, overpackaged products. The program favors recyclable, easy-open cardboard over plastic clamshells and gets rid of packaging bits like wire ties and excess plastic bags.