Nike Debuts Latest Collection of 'Considered Design' Products

Nike Debuts Latest Collection of 'Considered Design' Products

Nike will launch on Saturday a new shoe collection sporting green features such as environmentally preferred rubber, recycled content and less materials.

The Nike H7 Collection was created with an eye toward a smaller environmental impact based on Considered Design, a set of internal principles devised to help Nike make wiser design choices with fewer toxics and less waste.

The shoes also feature a social component: They include graphics and color schemes inspired by the Native American community, which will benefit from a portion of the shoes' sale proceeds via the N7 Fund aimed at supporting Native American youth sports.

The collection includes an update of an old favorite, the 26-year-old Air Pegasus running shoe. The N7 Air Pegasus + 26 ($85, shown above) includes a waffle outsole made with recycled athletic shoe and manufacturing scrap called Nike Grind. The materials are environmentally preferred whenever possible, while the Nike Air bags have 83 percent recycled content. Water-based adhesives were used to attach the air bag with the midsole components.

The N7 Huarache ($110), an existing basketball shoe created using Considered Design, has also been given the N7 treatment. The model uses Nike Grind and is made with a carefully designed pattern and stitching that reduces the amount of material used. The cutting efficiency of the upper, for instance, is improved by 70 percent, while the embroidery design boosts the structural support, reducing overlays, embellishments and backing materials.

A children's shoe, the N7 SMS RT ($21-$47), also uses environmentally preferred materials with high-recycled content.

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