Sony Targets Zero Environmental Footprint by 2050

Sony Targets Zero Environmental Footprint by 2050

Sony logo - CC licence by Flickr user warrenski

Sony Corporation doesn't want to produce any carbon emissions, use any virgin materials or produce any waste by 2050.

The company's new Road to Zero global environmental plan aims to eliminate all of its negative environmental impacts within the next 40 years. To get there, Sony is first setting a broad set of goals for 2015.

The company wants to cut its waste generation in half, reduce greenhouse gas emissions from operations by 30 percent and reduce its water consumption by 30 percent. Those three goals are compared to its performance in 2000. The rest of the goals are compared to figures from 2008.

A number of the goals relate to different life cycle stage of products. Sony aims to reduce the annual energy consumption of products by 30 percent, reduce product mass by 10 percent, reduce packaging for incoming parts by 16 percent and use 5 percent fewer virgin oil-based plastics.

Sony also aims to eliminate all PVC and brominated flame retardants from its goods, along with phasing out or replacing other substances that pose high risks to the environment. In the long term, Sony wants to eliminate all use of finite virgin materials like oil and copper.

On the transportation side, Sony wants to cut carbon dioxide emissions by 14 percent.

Sony plans to bring the recycling rate at its sites up to 99 percent or higher. It will also start assessing the impact its resource procurement and facility construction has on biodiversity, while promoting biodiversity program.

Sony logo - CC licence by Flickr user warrenski

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