Waitrose Slices Meat Packaging in Half

Waitrose Slices Meat Packaging in Half

 U.K. retailer Waitrose has cut is meat packaging in half by removing trays and using plastic bags designed to be easily opened.

The company is billing the new bags as "snip and slide" packaging since they are not vacuum-packed, allowing people to cut them open and slip out the meat. 

Waitrose is using the new packaging with its minced and diced meats initially, and will switch the packaging for its other meat products depending on how successful the bags are, said Amy Hayward-Paine, Waitrose's communications manager.

By getting rid of trays, Waitrose cut its meat packaging weight in half and is using 90 fewer tonnes (201,000 pounds) of plastic a year. The new packaging, like the old packaging, is not commonly accepted in recycling programs in the U.K., Hayward-Paine said.