J&J, Disney, Kraft Land Highest Scores in CSR Survey

J&J, Disney, Kraft Land Highest Scores in CSR Survey

Trees - CC license by Flickr user jon gos

The U.S. public views businesses, particularly consumer product and food makers, as more socially responsible than they did a year ago.

In the latest Corporate Social Responsibility Index, based on a survey of consumers, 25 companies received scores of 75 or higher out of 100. In last year's CSR Index, nine companies received higher than 75.

The CSR Index was created by the Boston College Center for Corporate Citizenship and the Reputation Institute. This year's survey to determine scores asked 7,790 people to rate up to five companies, with each company getting at least 100 ratings. Scores are based on if people perceive companies as socially and environmentally responsible, ethical, being run fairly and transparently, and treating and paying employees fairly.

In the top 10, Johnson & Johnson hopped from number five last year to the number one spot with a score of 82.67, followed by the Walt Disney Company, Kraft Foods, Microsoft, PepsiCo and Apple, all of which received scores above 80.

The standards for breaking into the top 50 spots of the CSR Index were set higher this year. Companies had to receive at least a score of 72.52, while last year they had to get around 69 points. All of the CSR Index 50 met that new threshold, and every company in the top 25 received 75 or more points, putting them all in the excellent category.

In addition, 115 of the 230 companies that were scored received 66 or more points, placing them in the strong category, while 104 last year were considered strong.

The Center for Corporate Citizenship noted that the top companies are primarily business that make food, drinks and consumer products, and the high scores for them might partially be due to people's familiarity with them as well as the companies' communication of their social and environmental efforts.

The top 25 companies in the 2010 CSR Index are:

  1. Johnson & Johnson
  2. The Walt Disney Company
  3. Kraft Foods
  4. Microsoft
  5. PepsiCo
  6. Apple
  7. Hershey Company
  8. SC Johnson
  9. Kellogg
  10. Google
  11. Caterpillar
  12. Intel
  13. Publix Super Markets
  14. JC Penney
  15. Green Mountain Coffee Roasters
  16. Campbell Soup Company
  17. Marriott International
  18. Anheuser-Busch InBev
  19. UPS
  20. Adobe
  21. AmerisourceBergen
  22. General Mills
  23. Clorox
  24. Eastman Kodak
  25. Fidelity Investments

 Trees - CC license by Flickr user jon gos