How to Succeed at Green Marketing

How to Succeed at Green Marketing

What do Whole Foods, Trader Joe's, Google and Burt's Bees have in common? They're all exceptionally good at letting their customers know how green they are, according to a new report from GreenBiz.com

In "The Corporate Reality of Consumer Perceptions," Amy Hebard and Wendy Cobrda discuss the results of their Earthsense Eco-Insights Survey, which asked more than 30,000 respondents about how green they believe some companies to be.

I spoke with Wendy and Amy recently about what these companies are doing right, how green communications strategies differ between large and small businesses, and how to avoid the pitfalls of greenwashing.

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