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Operationalizing Sustainability: No Trivial Pursuit

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February, 2024

Don’t roll the dice with your company’s sustainability program. This white paper from Woodard & Curran, based on a roundtable session at GreenBiz 23, breaks down the “how” of operationalizing sustainability. 

Operationalizing sustainability means your organization has embedded consideration for environmental and social impacts across all business decisions. Collecting and analyzing data isn’t enough to change an organization’s core culture, which is essential for operationalizing sustainability. To fully realize the wealth of opportunity stemming from sustainability and sustainable thinking, companies must integrate sustainability principles into every aspect of business.

Optimizing your sustainability efforts is a long and winding journey, but this paper makes for a great travel companion. Wherever you are along the path, you will find here actionable recommendations for assessing your current state of sustainability, goal setting, and building a custom-fit strategy to achieve your organizational objectives all while strengthening your business.

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