Vice President of Client Service
Sarah Gibson is the dynamic force behind Brand Cool’s Client Services team, keeping Brand Cool on budget and on strategy as we develop insights and get work done for all of our clients. Sarah has deep experience working on local, national and global brands, handling every aspect of their business. Her “sweet spot” is honest, focused strategic development and tactical implementation, from mission to metrics. Working for agencies in both Rochester and New York City, Sarah has served clients in travel and hospitality, financial services, banking, healthcare, aerospace, defense and the energy markets. Most recently, Sarah has overseen marketing strategy and brand development for Pacific Gas & Electric, NYSERDA, Consortium for Energy Efficiency’s Motor Decisions Matter and Lighting for Tomorrow programs, the Northeast Energy Efficiency Partnerships DesignLights Consortium program and the National Fenestration Rating Council. Sarah is a thought leader within the energy efficiency and customer engagement community, most recently presenting at AESP, BECC, and Green Build conferences in 2015.